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ideas worth doing.

Since 2016, 250+ ideas have been curated. The companies behind them are worth over $60bn. Their talks have been watched 95 million times.

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Latest talk

Ramon Estrada
Fellow · 2025

Business is art.

Ramon Estrada · Founder · Filmed in Oxford · 13 min

"The best companies are built the way paintings are — one deliberate stroke at a time."
  1. 0:00Why business is a creative act
  2. 1:35The founder as artist
  3. 3:15The canvas: constraints as material
  4. 5:00First strokes: what to build first
  5. 7:10Taste, and how to develop it
  6. 8:40Killing your darlings
  7. 10:00Signing the work
  8. 11:00The ask
  9. 12:15Q&A
Watch the talk

    What people say

    Collected with Senja
    Dan HubertCEO, AppyWay · 0:34
    "A credit to his industry and a true entrepreneur, with a great deal of standout creativity."
    Jamie BurrowsFounder, Vertical Future
    "He looks for the big idea and moves his own ego out of the way to see it more clearly."
    Nadim SadekFounder & CEO, Shimmr AI
    "Clear, concise and direct; but most importantly enormously passionate about the work."
    Kim RowellManaging Editor, BBC

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