The mark, and how to hold it.
For partners, curators, orators and press. The mark, the lockups, the colours and the rules, ready to take.
The mark
Three letters in one line. The ring is Oxford. The crossing arms read OX. The short lower arm makes the T for Talks. One hairline, 1.7 percent of the diameter, with a break at one o'clock. Never closed, never filled.
No smaller than 32 pixels on screen or 6 millimetres in print. Keep clear space equal to the mark's own diameter on every side.
Lockups
The word sits to the right of the mark in Eloquia Display ExtraLight, sentence case, one word per lockup. Below 96 pixels wide, use the mark alone.
Colour
Black on paper for reading. Paper on teal for the Fellowship. Paper on tangerine for Circle. Tangerine is the only accent, and never a ground for body text. Black for type, the mark, and the ground for film. Paper is the page, and the type on every dark ground.
#000000#EC652B#00383E#F2EDE9Type
Eloquia Display, thin to medium. Headings at 200 and 300, never bold. The face is licensed, so it is not supplied here. Set the name in your own type, in two words with capitals: Oxford Talks. Use the lockups above for the mark.
Pictures
Stills from the talks and from the studio. Credit them Oxford Talks. Portraits of orators are supplied on request, with the orator's consent.
The rules
Do
- Use the files as supplied, at full strength
- Keep clear space equal to the mark's diameter
- Write the name as two words: Oxford Talks
- Send a proof before it goes out
Don't
- Stretch, rotate, outline, shadow or recolour the mark
- Close the ring or redraw the cross
- Set the word in another face, in bold, or in capitals
- Put the mark on a gradient or a busy photograph
- Imply a link with the University of Oxford, Harvard, the Oxford Union or TED
Approval
Anything that carries the mark goes to studio@oxfordtalks.io before it is published. Press enquiries go to press@oxfordtalks.io. The Oxford Talks logo is a registered trademark of House of Oionx Ltd.