The mark, and how to hold it.
For partners, curators, orators and press. The mark, the lockups, the colours and the rules, ready to take.
The mark
Three letters in one line. The ring is Oxford. The crossing arms read OX. The short lower arm makes the T for Talks. One hairline, two percent of the diameter, with a break at one o'clock. Never closed, never filled.
No smaller than 32 pixels on screen or 6 millimetres in print. Keep clear space equal to the mark's own diameter on every side.
Lockups
The word sits to the right of the mark in Eloquia Display Thin, sentence case, one word per lockup. The gap is a twelfth of the mark. Below 96 pixels wide, use the mark alone.
A Circle carries its city. The city lockup is the only lockup a curator uses, with the line: Oxford Talks Barcelona is organised under licence from Oxford Talks.
Colour
Ink on paper for reading. Paper on teal for the Fellowship. Paper on tangerine for Circle. Tangerine is the only accent, and never a ground for body text.
#1B1A17#EC652B#00383E#F2EDE9#F8F6F4Type
Eloquia Display, thin to medium. Headings at 200 and 300, never bold. The face is licensed, so it is not supplied here. Set the name in your own type, in two words with capitals: Oxford Talks. Use the lockups above for the mark.
Pictures
Stills from the talks, filmed at Oxford and Harvard, and from the studio. Credit them Oxford Talks. Portraits of orators are supplied on request, with the orator's consent.
The rules
Do
- Use the files as supplied, at full strength
- Keep clear space equal to the mark's diameter
- Write the name as two words: Oxford Talks
- Say a talk was filmed at Oxford, or at Harvard
- Send a proof before it goes out
Don't
- Stretch, rotate, outline, shadow or recolour the mark
- Close the ring or redraw the cross
- Set the word in another face, in bold, or in capitals
- Put the mark on a gradient or a busy photograph
- Imply a link with the University of Oxford, Harvard, the Oxford Union or TED
Approval
Anything that carries the mark goes to studio@oxfordtalks.io before it is published. Press enquiries go to press@oxfordtalks.io. The Oxford Talks logo is a registered trademark of House of Oionx Ltd.